Reviewed · JEEP SAFARIS & 4X4 ADVENTURES
Full Day Jeep Safari East – Pico do Areeiro – Santana – Ponta de são Lourenço
One day, five different worlds on Madeira. This small-group 4×4 jeep safari links high peaks, levadas, and the east coast, with hotel pickup and live English commentary. It is the kind of day that makes Madeira feel bigger and more varied, without needing a car.
I also like the mix of easy wandering and photo-ready stops, from the Balcões viewpoint walk near Ribeiro Frio to the thatched village time in Santana. Only heads-up: the open-roof driving means sun, wind, and noise, and the back seats can feel less comfortable.
In This Review
- Key highlights you will feel right away
- Why this East Side Jeep route feels better than a big bus day
- Meeting up in Funchal, then getting off the main roads fast
- Pico do Arieiro: clouds, cliff edges, and mountain scale
- Ribeiro Frio and the Balcões viewpoint walk with the levada trail
- Santana lunch stop: thatched houses and a slower Madeira feel
- Miradouro do Guindaste: sharp drops and Atlantic views
- Porto da Cruz and Engenhos do Norte rum tasting
- Ponta do Rosto, then Machico and Santa Cruz for the full east sweep
- Price and value: what $74.98 really buys you
- What to pack for a comfortable 7-hour open-top Jeep day
- Guides can make or break the day, and this one often delivers
- Who this tour is perfect for, and who should rethink it
- Should you book this Madeira East Jeep Safari?
- FAQ
- How long is the Jeep safari on Madeira East?
- Is pickup and drop-off included?
- Is lunch or drinks included?
- How much walking is involved at Ribeiro Frio?
- Is the rum tasting included?
- Can I cancel for a full refund?
Key highlights you will feel right away

- Small group size (up to 8) keeps the day moving but not rushed
- Pico do Arieiro delivers Madeira’s high-country views early in the morning
- Balcões levada walk is short, scenic, and a favorite for bird lovers
- Santana gives you that iconic thatched-house feel, plus time for lunch
- East coast viewpoints stack multiple stops that you just cannot reach easily without a Jeep
Why this East Side Jeep route feels better than a big bus day

This tour is built around Madeira’s shape, not around road time. You get tight access to places like Pico do Arieiro and coastal miradouros, where buses just cannot go as close or as directly.
The Jeep format also changes your day. When you ride higher up and turn onto narrower forest tracks, you notice details you would miss from behind glass. Plus, with a group capped around 8 people, you tend to get more time at the viewpoints and more personal answers from your driver-guide.
If you want a first taste of the island’s east without renting a car, this is one of the most direct ways to do it.
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Meeting up in Funchal, then getting off the main roads fast
Pickup is included if you start from Funchal, and the day runs about 7 hours. You also get a live driver-guide with commentary on board, and the tour is offered in English.
One practical note: pickup outside Funchal can cost extra, based on what the operator charges. When you book, it is worth asking for your exact pickup cost so the math is clear.
You will start at 9:00 am, so plan for an earlier morning than a typical vacation stroll. The good part is that you hit the big views before the island crowds thicken.
Pico do Arieiro: clouds, cliff edges, and mountain scale

Pico do Arieiro is Madeira’s third highest peak, and that matters because the viewpoints feel high enough to reset your brain. You get about 25 minutes here, which sounds short until you realize this is a stop built for photos, quick walks, and catching the best angles fast.
What I like about this stop is the way it sets the tone for the whole day. You leave behind the coast, then later you come back down into villages and ocean viewpoints. That contrast is one of the tour’s best tricks.
Bring layers even in summer. At higher elevations, wind can feel brisk, and you do not want to be standing around for 25 minutes shivering.
Ribeiro Frio and the Balcões viewpoint walk with the levada trail
Next you head to Ribeiro Frio, in Madeira’s greener interior. The highlight here is the Levada dos Balcões route, a calm walk that takes about 45 minutes and ends at a viewpoint over lush forest and mountain peaks.
This is a rare combo: it is not a long hike, but it still feels like you walked somewhere real. The goal is not speed. The goal is getting eyes on the valley while you still have energy to enjoy the rest of the route.
A few useful tips from real-world experience with this stop:
- Wear shoes with grip. The trail section can be slick, depending on weather.
- You might need to pay a small fee for the levada walk. One common figure shared is around 3 euros.
- If you like wildlife moments, Balcões can be a highlight. One guide has even had people watching birds get close while they pause for photos.
If your group wants comfort but still wants movement, this part hits the sweet spot.
Santana lunch stop: thatched houses and a slower Madeira feel

Santana is where the island’s rural heritage shows up in a very visual way. You get about 2 hours here, and this is also where lunch typically happens.
Even if you do not eat right away, this is a good place to wander. The thatched traditional houses and the green, inland scenery make Santana feel like Madeira’s countryside came out to meet you. It is also one of the easiest places for a group to spread out, then regroup without stress.
A practical reality: since lunch is not included, you should budget for it. Your guide may suggest places to eat, and people often find solid value in local options. One local dish you may run into at lunch is scabbard fish, often served with sides and wine.
If you have picky eaters, tell the guide early what you want. With a small group, you can get advice that matches your needs.
A few more Funchal days, taken slowly
Miradouro do Guindaste: sharp drops and Atlantic views
After Santana, the day turns back toward the coast with a quick stop at Miradouro do Guindaste. You get about 15 minutes here, aimed at one thing: seeing where the sheer drops meet the Atlantic.
This is the sort of viewpoint where you stand still and let your eyes adjust. The exposed platforms and the ocean sweep can feel dramatic, especially if you like dramatic edges.
One consideration: if you are sensitive to heights, the day includes exposed viewpoints plus some narrow roads on the way. You do not need to skip the tour, but you should be honest about how you handle vertigo and windy clifftops.
Porto da Cruz and Engenhos do Norte rum tasting

In Porto da Cruz, you stop at the Engenhos do Norte Rum Factory area so you can taste test Madeira rum. The stop is short, about 20 minutes.
Two things to know:
- Drinks are not included, so plan to pay if you want more than the taste.
- The factory hours can affect what you see. There has been at least one instance where the rum factory was closed on arrival, so it is worth confirming operating times ahead of your day.
If rum is not your thing, do not stress. This stop is still a chance to break up the driving and pick up context for Madeira’s production culture.
Ponta do Rosto, then Machico and Santa Cruz for the full east sweep

The last set of viewpoints keeps the east coast theme going. At Miradouro da Ponta do Rosto in Caniçal, you get about 15 minutes looking out over colorful cliffs, volcanic rock formations, and open ocean.
From there, you also pass through Machico, Madeira’s first capital, and Santa Cruz, a quieter coastal area with gentle hills and ocean views. Even when the stops are shorter, this part helps you understand how the island’s towns grew along the water and the slopes.
I like these late-day stops because they shift you from mountain scale to human scale. You go from peaks to coasts, then end the day with a sense of where people live and how the shoreline shapes everything.
Price and value: what $74.98 really buys you
At $74.98 per person, the value depends on what you usually pay for in Madeira. In general, this price covers a lot of time and effort you would otherwise spend driving yourself, plus guided stops that are hard to reach without local driving skill.
Here is what you are getting that matters:
- Hotel pickup and drop-off in the Funchal area
- a driver-guide with live commentary
- multiple scenic and culturally interesting stops
- admissions listed as free for the key stops on the itinerary
What is not included is also important: lunch and drinks are on you. If you want wine or a full meal, set aside money early so you do not end up making it up on the fly.
Also note the small group cap around 8 travelers. For many people, that is the real value. You get more attention, more flexibility for photos, and fewer long waiting gaps.
What to pack for a comfortable 7-hour open-top Jeep day
This is where the review feedback is most practical. The open-roof style means the weather becomes part of the experience.
Pack like this:
- Good walking shoes for the levada section and quick viewpoint steps
- Light rain layer or windbreaker, even if the forecast looks clear
- Sunglasses and sunscreen, because sun hits from above
- A layer for the mountain air at Pico do Arieiro and Ribeiro Frio
Comfort-wise, your seat matters. People in the back often notice more road noise and wind. If you are sensitive to that, choose seats closer to the front when possible.
For photos, bring your phone power bank. Between the viewpoints and the off-road driving moments, you will use more battery than you expect.
Guides can make or break the day, and this one often delivers
One reason this safari gets such strong ratings is the driver-guide energy. You will likely hear stories about plants, local life, and the route, and you will get help with timing and photo spots.
You might ride with guides like Nico, John, Gabriel, Bryan, Alex, Rodrigo, Pedro, Ernesto, or Victor. The consistent theme is that the best guides keep the group laughing while still giving clear information at each stop.
Also, because it is offered in English, you should feel comfortable. Some guides have also shared multilingual skills, like English plus German, depending on the day.
If you want maximum value from your time, ask questions while you are moving between stops. That is when you get the best context.
Who this tour is perfect for, and who should rethink it
This is a strong fit for:
- first-time visitors who want Madeira East highlights in one day
- families who can handle short walks and viewpoint time
- people who want a more personal small-group day, not a crowd shuffle
It may be less ideal if:
- you hate heights. Even the brief viewpoints can feel exposed.
- you have tight mobility needs. The moderate physical fitness level fits most people, but there is still walking involved.
- you want a fully seated, low-wind experience. The open-roof format is part of the deal.
Should you book this Madeira East Jeep Safari?
Book it if you want one day that covers mountain views, a levada walk, a classic village stop, and multiple east coast miradouros, all without renting a car. The pricing works best when you see it as a guided route plus access, not just as transportation.
Skip or reconsider if you are highly height-sensitive, you need a very cushy ride, or you really do not want any outdoor walking. Also, if rum factory timing matters a lot to you, be aware that hours can change and you may not get the same access every day.
If your goal is to get your bearings fast on Madeira’s east side, this tour is one of the clearest choices.
FAQ
How long is the Jeep safari on Madeira East?
The tour runs for about 7 hours.
Is pickup and drop-off included?
Yes, hotel pickup and drop-off are included. Pickup outside of Funchal may cost extra, and you should ask for the exact charge when you book.
Is lunch or drinks included?
Lunch and drinks are not included.
How much walking is involved at Ribeiro Frio?
The stop at Balcões de Ribeiro Frio includes a levada walk of about 45 minutes. Some guests report a small fee for the levada walk.
Is the rum tasting included?
You stop at Engenhos do Norte Rum Factory in Porto da Cruz for a taste test of Madeira rum. Drinks are not listed as included, so expect any extras to be paid separately. The minimum drinking age is 18.
Can I cancel for a full refund?
Yes. You can cancel for a full refund up to 24 hours before the experience start time.
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