Reviewed · THINGS TO DO IN MADEIRA

Go East Tour – Madeira Island Excursion

★ 4.5 · 65 reviews 7 hours 45 minutes (approx.) From $47.07 Operated by Madeira Happy Tours · Bookable on Viator
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Madeira has a way of making you stop and stare. This Go East Tour turns a long day into a smart, scenic circuit with round-trip pickup and a tight group size. You get built-in guidance so you spend less time figuring things out and more time looking at the dramatic views.

I especially like how the day hits the island’s highlights without dragging. You’ll see major viewpoints like Pico do Arieiro, then move to culture and old villages like Santana, with a real sense of Madeira’s variety. A second thing I really appreciate is the live narration with your driver-guide, which helps you understand what you’re looking at as you go, not after.

One catch to consider is timing at the lunch stop. The break in Santana is long enough to feel like a meal and a break, but if you want more active sightseeing there, you might wish you had a bit more time exploring on the spot instead of settling in for the longer stop.

6 Quick Reasons This East Madeira Tour Feels Worth Your Time

  • Small group size (max 18) means you actually get attention when you need it.
  • Live English commentary keeps the drive useful, not just transfer time.
  • Short stays at each viewpoint let you see a lot without feeling trapped in one place.
  • Pico do Arieiro, Santana triangular houses, Miradouro da Portela pack big variety into one day.
  • Central pickup in Funchal plus return to the meeting point reduces stress.
  • You get a planned circuit across the island’s east with natural beauty and town stops, not random stops.

Why the East Side of Madeira Works as a Single-Day Plan

Go East Tour - Madeira Island Excursion - Why the East Side of Madeira Works as a Single-Day Plan
The east of Madeira has a strong rhythm: high points for sweeping views, then sudden shifts into valleys and towns. This tour gives you that arc in a practical order, starting high and gradually moving through classic Madeira villages and coastal perspectives.

What I like about a day like this is how it respects your energy. The stops are timed well enough for quick photos, short walks around viewpoints, and a little breathing room. If you’re the type who wants to see more than one pocket of the island in a day, this format makes it easier to do without renting a car or playing navigation roulette.

You’re also covered for the big picture. With live commentary, you get context for the sights you’re staring at, including what makes each place “Madeiran” in the first place. That turns the experience from pretty pictures into understanding.

Pickup in Funchal, Plus How the Day Starts Smoothly

You meet at Monumental Experience, Estrada Monumental 284, São Martinho, Funchal. Pickup is offered and there are two meeting points in central Funchal City: one by the cable car station in the old town area, and the other at the roundabout called Rotunda do Infante.

The tour runs in a single block of about 7 hours 45 minutes (approx.), so the day begins early and stays structured. The stated meeting window is 8:30 AM to 9:00 AM, Monday through Sunday, and the activity ends back at the starting point area.

If you’re staying in or near central Funchal, this is a real convenience. It removes the need to line up transport or worry about where your bus is picking you up later. Also, the tour uses a mobile ticket, so you avoid paper hassles.

One more practical note: the tour is described as near public transportation, and service animals are allowed. If that matters for you, it’s reassuring to see those details spelled out.

Small Group Energy and the Guide Dynamic (Luis-Style)

Go East Tour - Madeira Island Excursion - Small Group Energy and the Guide Dynamic (Luis-Style)
This tour caps at 18 travelers, which changes the feel. You’re not shouting across a large crowd. Questions land faster, and your guide can manage timing with less chaos.

The biggest upside from the guide experience is how engaged and confident the driver-guide can be. Luis stands out as a named example of someone who combines clear storytelling with strong driving. That matters because Madeira is not a straight-line island. Roads curve, viewpoints appear suddenly, and timing matters.

There’s also a real sense that the guide wants you to enjoy the stops at your own pace. During breaks, you may see the guide stay with the vehicle while you look around. The narration is live in the minibuses and also during the multiple stops, so you get context without forcing you into constant listening mode.

And yes, there can be disruptions. One named moment of adjustment was when getting all the way to the top of Pico do Arieiro was affected by an accident ahead. The response was quick and route changes were handled on the spot. In plain terms: you’re not left scrambling when conditions shift.

Stop-by-Stop: Pico do Arieiro to Ponta de São Lourenço

This is the spine of the day, where you rack up the viewpoints and start to understand Madeira’s vertical drama.

Pico do Arieiro: Big Views Early

You’ll start with Pico do Arieiro, one of the highest points on the island. The stop is about 20 minutes, and admission is listed as free.

If you only visit one “high” viewpoint on Madeira, this is a strong candidate. The value here is not just photos, but scale. From above, you can connect how the mountains fold and how the terrain drops away.

If weather is foggy or rainy, your results can vary. This tour is described as requiring good weather, which is a hint that you should bring a flexible mindset for visibility.

When the light changes over Madeira, try these:

Ribeiro Frio: Laurel Woods and a Trout Farm

Next is Ribeiro Frio for about 20 minutes. You get a look at laurelwoods and a trout fish farm, with admission noted as free.

This stop balances the earlier height with something more rooted and calm. The trout farm adds an easy, practical contrast to the dramatic mountain viewpoints. It’s the kind of place where you can slow down for a short walk and enjoy a different Madeira texture.

Miradouro da Portela: North Side Views

Then you head to Miradouro da Portela, another 20-minute viewpoint stop. Admission is listed as free.

This one is about perspective. You can see parts of the north side along with familiar reference points like Porto da Cruz and Penha d’Águia, plus some of the Santana area. If you like geography, this stop helps you place where you are as the day moves onward.

Ponta de São Lourenço: Coastline From Both Sides

You’ll also visit Ponta de São Lourenço for about 15 minutes, again with free admission.

This is a tight stop, so I’d treat it like a quick “get your bearings” moment. The payoff is in the viewpoint’s broader frame: you can take in the north coast and south coast from this vantage.

When time is short, the trick is to pick one or two angles for photos rather than trying to capture everything. Your guide narration helps you know what you’re looking at even if you only linger briefly.

Santana: Triangular Houses and a Longish Break for Lunch

After the viewpoint circuit, you shift into the cultural stop: Santana. The scheduled time here is 1 hour 30 minutes, and admission is listed as free.

Santana is known for typical triangular houses, the visual hallmark you likely associate with Madeira. This is where the day stops feeling like a drive-through itinerary and starts feeling like place-based sightseeing.

Here’s the practical caution: Santana’s time is long enough to count as a meal break, but the stop still moves quickly once you factor in loading, parking, and regrouping. Also, you’ll need to plan for food. Lunch is not included, and snacks are also not included. The guidance is simple: you can bring your own food.

If you’re the kind of person who wants to wander a little longer or hop to extra spots in Santana beyond the main village areas, you might feel the stop is timed for a short visit plus a meal. But if your goal is “see the iconic houses and then rest,” this works well.

Tip: if you’re picky about what you eat on the road, bring snacks you can rely on. That way you’re not stuck deciding last minute in a limited window.

Machico: Oldest Town Feel and a Valley-to-Bay View

Go East Tour - Madeira Island Excursion - Machico: Oldest Town Feel and a Valley-to-Bay View
The final stop is Machico, about 30 minutes. Admission is listed as free.

Machico is described as the oldest town on the island. It’s also framed as a town with strong natural beauty, best described by the way a valley extends into a bay.

In a day like this, Machico is a good finishing note. The earlier stops are high and expansive. Here, you get a more human scale, where you can look at how settlement and geography interact.

If you still have energy at the end, this is the place to do a slower “stand and watch” moment. You can look outward over the bay and connect it to the viewpoints earlier in the day.

And because the tour ends back at the meeting point area, you avoid the “how do I get back now?” scramble.

Price and Value: What $47.07 Buys You on Madeira

At about $47.07 per person, this isn’t a premium, all-inclusive luxury day. It’s more like you’re paying for transportation, a planned route, insurance coverage, and a driver-guide with live narration.

For value, here’s the practical math:

  • You get pickup in central Funchal and return transport back to the meeting point.
  • You get multiple paid-by-you attractions avoided at each stop since admission is listed as free for these locations.
  • You get live commentary across the drive, which can turn a sightseeing day from random scenery into an organized experience.

Also, because the group is capped at 18, you’re not paying for a bus tour where you’re mostly just watching the world go by. You should feel like a person, not a seat number.

One thing to weigh: lunch and snacks are on you. You might spend a similar amount anyway if you buy food locally during a break. The advantage is flexibility, you can pack what you want, and you’re not locked into a set meal plan.

Weather, Timing, and What to Pack for a Fast-But-Full Day

Go East Tour - Madeira Island Excursion - Weather, Timing, and What to Pack for a Fast-But-Full Day
This experience is described as requiring good weather. That means if the island is socked in or conditions are poor, your day can shift, reschedule, or be offered a different date.

Because you’re moving between high points and viewpoints, plan for temperature changes. Even if you’re warm at lower elevation, you may feel it up high.

For what you bring, stick to the basics you can use anywhere on Madeira:

  • A small snack stash for the lunch break since lunch is not included
  • Water
  • A light layer if you tend to get chilly at viewpoints

Since the day includes several short stops, convenience matters. Think in terms of “ready to hop out and look,” not long hikes.

Should You Book Go East Tour? My Decision Rule

Book it if you want a structured east Madeira day with minimal logistics and maximum scenery coverage. This tour makes sense for first-time visitors who want iconic spots like Pico do Arieiro, culture-focused Santana, and a classic town finish in Machico.

Skip it, or at least reconsider, if you strongly prefer long free time in one place. Santana’s break is 1 hour 30 minutes, and most of the other stops are around 15 to 20 minutes. You can see a lot, but you cannot camp out in one village.

Also, if you expect Italian commentary, plan for English. The tour is offered in English, so match your language expectations to the stated offering.

FAQ

FAQ

How long is the Go East Tour on Madeira Island?

It runs for about 7 hours 45 minutes (approx.).

What does the tour cost?

The price is $47.07 per person.

Is pickup included, and where do I meet the group?

Pickup is offered. You meet at Monumental Experience on Estrada Monumental 284 in São Martinho, Funchal, and there are two pickup options in central Funchal City: near the cable car station in the old town area, and at the Rotunda do Infante roundabout.

Is lunch included in the price?

No. Lunch and snacks are not included, and you can bring your own food.

How many people are in the group, and what language is the tour in?

The group maximum is 18 travelers, and it is offered in English.

What happens if the weather is poor or I need to cancel?

This experience requires good weather. If it is canceled due to poor weather, you’ll be offered a different date or a full refund. You can cancel for a full refund up to 24 hours before the experience’s start time.

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